ALT Tag, Alt Attribute, Alternative Text

ALT Tag (Alternative Text – Image ALT Tag)

Updated on: 2021-05-08

Name – ALternative Text / ALT attribute

Referred to as: ALT Tag, ALT Text

Category: On Page SEO 

ALT Text, alternative text, image alt text

Description:

Alternative Text – used to describe what an image is about.

There is no ALT “tag” or element. The alt is an attribute of the IMG element (tag) or image tag.

It is SEO best practice to use descriptive keyword relevant text in the alt attribute on all images.

Correct Use:

<img src=“image.jpg” alt=“image description” />

Our take: Image ALT text is a useful way to introduce relevant keywords on your page and describe what the image is about. Done correctly this gives your site an edge and helps your rankings increase for certain keywords and themes.

Bear in mind that this attribute is also used by screen readers and other devices that parse and interpret textual content so you are not just putting these here for search engines.

Do: include alternative text in all of your images.

Don’t: Keyword stuff of call every image your target keyword or something it clearly isn’t.

Tip: Be aware of using the same image in multiple places on your site in WordPress’s media library. The alternative text you use to describe your image may not be appropriate everywhere the image is used.

Tip: Be aware of using the same image in multiple places on your site in WordPress’s media library. The alternative text you use to describe your image may not be appropriate everywhere the image is used.ALT Tag, Alt Attribute,… Click To Tweet

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Introduced:

The alt attribute was introduced with HTML 2.0 circa 1995.

What Google Says: https://developers.google.com/search/docs/advanced/guidelines/google-images

What experts say: