Click-Through Rate – CTR

Updated on: 2022-01-27

Name: CTR

Referred to as: Click-through rate, Click through rate

Category: On-Page SEO

Correct Use: n/a


A CTR ( click-through rate ) is the ratio of the number of clicks on a specific link or the percentage of individuals viewing a web page who click on a specific advertisement, campaign, etc. that appears on the page which is a well-known term in the on-page SEO sector.

CTR = Click-through Rate

Our take:

A click-through rate (CTR) is a metric that measures the percentage of impressions that resulted in a click to view a page, email, or advertisement. It is normally used to calculate the success of an online campaign for any specific website, campaigns etc.

That means the formula we get, clicks ÷ impressions = CTR

For example, if any PPC ad had 1,00 impressions and 4 clicks, then the CTR would be 4%.

Extra reading


  • Audience Targeting
  • Improve Quality Score


Don’t use any spam or irrelevant title or headline to increase CTR.


Here are some essential tips that really help to improve the Click Through Rate :

  • Finding relevant and profitable keywords/hashtag 
  • Optimize headline/title, images, etc. 
  • Maintain proper call to action

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CTR is not just ensuring how relevant any ads are to searchers.

It is also responsible for any Ad Rank in the search engines as well as enhancing its value.

What Google Says:

What experts say: