Conversion Rate Optimization – CRO

Updated on: 2022-01-27

Name: CRO

Referred to as: Conversion Rate Optimization

Category: On-Page SEO

Correct Use: n/a


In SEO, CRO refers to Conversion rate optimization.

CRO is the methodical process of expanding the level of website traffic to those who take a desired action like filling out a form, becoming customers, or others. 

The main objective of developing the CRO process is understanding how frequently users move through any website, what actions they basically take or prohibited them from completing expected goals.

CRO = Conversion Rate Optimization

Our take:

Before knowing CRO, it is important to know about conversion as well as how we calculate the Conversion rate for any website. 

A conversion is the term specially for a visitor who completes a site’s expected goal. Goals may vary based on the expectation.

If anyone wants to create a website to sell products, the main goal is for the visitor to make a purchase.  Some goals would be signing up to receive emails, filling out a form etc.

On the other hand, a conversion rate is basically the percentage of visitors who successfully finish a desired action, like completing a web form, email subscription, or purchasing a product.

Conversion rate = Number of Conversions ÷ Total Visitors

Example: If any site receives 1000 visitors in a day and 150 visitors sign up for an email newsletter. The conversion rate would be 15% for that day.

Conversion rate optimization (CRO) is the process of increasing  conversion rate of any website. 

Extra reading


It is always important to focus on the UX design of your site to attract your visitors more to reduce the bounce rate of any site.


Distractions would be one of the worst experiences for your visitors. You should careful about it.


Conversion rate optimization best practices:

  • Ensuring catchy look for all CTA (call-to-action) buttons
  • Remove unnecessary form fields.
  • Try to add testimonials, reviews, and logos.
  • Use a pop-up to your site
  • Add live chat to your site.
  • Remove distractions.

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