Keyword Clustering and Keyword Cannibalization

There is much debate about keyword cannibalization in the SEO industry.

Basically, it means where you have multiple pages competing for the same keyword.

We use a workflow in GSC (Google Search Console) to identify these pages and utilize them for internal linking.

This is an interesting case study (see link) on using Keyword Insights (great tool – highly recommended) to use the keyword clustering approach combined with keyword cannibalization to identify pages for consolidation and deletion.

This, along with content reduction after a content audit is a growing trend with several good real-world case studies showing positive effects.

Case study from Keyword Insights

Leave a Comment

Your email address will not be published. Required fields are marked *