Updated on: 2021-11-23

Referred to as: SEO, Search Engine Optimization, Search En

Category: General

SEO, Search Engine Optimization

Correct Use: N/A

Description: Search Engine Optimization (SEO) or Search Engine Optimisation depending on which side of the pond you are on. This is actually an important consideration when keyword targeting for SEO companies.

This is the process of adjusting on and off page factors to improve a website’s rankings.

SEO is a process, not an event. The process takes time to conduct and requires careful execution with extensive research. SEO provides the best long-term ROI.

Our take: The very nature of SEO is chipping away at every little thing that matters. Prioritizing the most important and impactful items to work on in a practical and efficient manner is the name of the game.

SEO is ever-evolving but there are some core fundamental principles to follow that hold true and stand the test of time. Ultimately the goal is to provide the best possible website experience to your users.

Do: Follow SEO best practices and stay on the right side of Google’s terms of service.

Don’t: Don’t try and trick Google, because it will bite you back,

Tip: Our best tip is to keep checking back here, following the SEO Jargon Facebook group and our Youtube channel. Sign up for our newsletter to receive the latest content and the most up-to-date industry information.


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The day after search engines came online!

Ever since people realized that a search engine algorithm could be manipulated for commercial gain people have been trying to take advantage of it.

What Google Says:

Google’s terms of service