Introduction: Header or heading tags are the different headings and subheadings you see on different web pages. Their purpose is to help users and search engines read through large pieces of content and understand the text better. The main heading of the page is called “H” or “H1.” Webpages can feature H2, H2, H3, H4, H5, and H6 as different subheadings under the main title.
Updated on: August 24, 2021
Name: Heading Tags
Referred to as: Header Tags, Heading Tags
Category: ON-Page SEO
Correct Use: n/a
Heading tags and subheadings help content creators separate different sections of their content. They can use Heading tags to show which content sections are the most important. All the different heading tags in a piece of content should be interconnected.
Readers or search engines can then read through these headings and pointers to have better reading experiences. Heading tags are very important on-page SEO elements. These headings guide readers through articles, blogs, and other web pages.
They essentially make large pieces of content easier to read and understand by indicating what specific sections/paragraphs are about. Both readers and search engine algorithms can easily scan through such content without reading each word.
Readers can also decide which sections of the content they want to read just by looking at the headings. Hence, header tags improve the readability and user-friendliness of web pages. Web pages that feature long stretches of text without any headings are not appealing to users.
Search engines want the websites they present to their users to feature text that is easy to read and understand. So, all search engines rank web copies with header tags higher than web copies without these tags.
Content creators should use heading tags in their web copies and code to make their content more structured. By adding these HTML tags to their web pages, they can make their content more reader-friendly. Make Heading 1 (H1) the name/title of your piece of content. Then, use H2, H3, H4, H5, and H6 heading tags in numerical order to create different subheadings.
For example, let’s say you’re writing an article about the latest digital marketing trends in the market. Your main keyword is “digital marketing trends.” With heading tags, you can structure your article like this –
· H1: The Top Digital Marketing Trends of 2022
· H2: Email Marketing
· H3: Influencer Marketing
· H5: Google Pay-per-Click Ads
· H6: Conclusion
A webpage that features these heading tags is much easier to read. Users can simply go through the different heading tags to determine if they’re interested in reading the full article.
Website admins and content creators must use heading tags to make their content more search engine and user-friendly. Use these tags to –
Create Structured, Easy-to-Read Content
Don’t create web pages with giant walls of text. Typically, users don’t spend more than three seconds on such web pages. They click away and look for other articles/blogs on the same topic that are more structured and easier to read.
It’s not the fault of the giant walls of text. It’s how the text is presented. The average user will scan through a blog post to look for headers that catch their eyes. If the header tags feature relevant keywords, they stay.
If there are no small paragraphs broken up by heading tags, they leave. Use heading tags to aptly describe the different sections of the content. The end goal is simple. Readers should get the gist of your content just by glancing through the heading tags.
Boost your Website’s SEO Strategy
When a webpage appears on Google’s search results, people see its title or its H1 tag. That’s why H1 tags are vital SEO tools. Search engine algorithms examine the H1 tags of different webpages while processing keywords in users’ searchers.
If your webpage’s H1 features a relevant keyword, it will be displayed every time users look up that keyword. Of course, rankings on Google’s SERPs depend on various factors, not just a web page’s H1 tags.
But, web pages that have H1 tags full of relevant keywords generally rank higher on Google’s search results. Of course, the content under the page titles and H1 headers needs to be high-quality as well. But, just by creating keyword-rich H1 tags, creators can improve the reach of their content.
Use random heading tags. HTML only supports up to six heading tags. There can only be one H1 tag or title on a webpage. Under that title, users can include several heading tags. For example, under the H2 tag, they can have different subheadings.
As long as the content is structured properly, creators can use multiple heading tags on their web pages. But, never use heading tags just for the sake of using them. Only use them when they’re necessary for guiding readers through the flow of the page.
Create two posts on your website, one with no headers and one with relevant heading tags. Now, track the SEO performance of both posts. Also, ask your readers to share feedback on which content is better. The post with the heading tags will perform much better. That’s because that post will be easier to read for humans and easier to crawl through for the search engines.
What Google Says:
What experts say: