What is a good conversion rate for a landing page

What is a Good Conversion Rate for a Landing Page?

What is a Good Conversion Rate for a Landing Page?

Learn what a good conversion rate is for a landing page.

Build high-converting web pages and get more conversions and sales.

How do you know if your conversion rate is good or bad? Are there statistics you can use to figure this out? What factors affect your conversion rate, and how can you optimize it? 

In this article, we’ll answer all of these questions and more so that you have the knowledge you need to convert every visitor into a customer, no matter what type of business you have. 

We’ll start by defining exactly what the conversion rate is, then look at ways to calculate it and ways to improve it.

  1. Conversion Rates
  2. What is a Good Conversion Rate for a Landing Page
  3. How to Optimize for Better Conversions on an eCommerce Site
  4. Easy Fixes for an Ecommerce site
  5. Advanced Conversion Rate Optimization Strategies
  6. Summary
  7. Resources

Conversion Rates

Typically, conversion rates hover around 1%—1.5%. That means that for every 100 people who visit your site, about one or two will end up buying. But if you have a high bounce rate, it can be hard to determine what’s working and what isn’t. In order to optimize your landing page, it’s necessary to dig deeper into these statistics.

Conversion Rate Calculation: 100 visitors / 1 conversion = 1% conversion rate.

TIP: Working on the reasons your page has a high bounce rate (intent, load time, page structure, UX issues) in the first place maximizes the traffic you already get even before you really hit Conversion Rate Optimization (CRO) hard!

What is a Good Conversion Rate for a Landing Page?

Conversion rate, or just CRO [1], refers to how many visitors actually buy something on your website. The obvious goal of every e-commerce site owner is higher conversion rates—that’s what drives sales and revenue. 

According to Adoric[2], the bottom end of an eCommerce conversion rate is 1.84% with the middle at 3.71% and the top end is 6.25%.

If you can get more people to click Buy, you’ll be selling more products and making more money. 

But what exactly does that mean? 

How do you figure out if your conversion rate is good enough and how do you know if it needs improvement or not?

How to Optimize For Better Conversions on an eCommerce Site

Here are 4 steps to converting more of your website visitors into customers. Increase Your Conversion Rate: 

  1. Make sure your landing page offers something of value to your audience. For example, if you have an e-commerce site where people can buy clothes online, make sure you’re clearly telling them what they get when they visit, such as exclusive access to new arrivals or promotions and coupons. 
  1. Give people plenty of ways to convert and test what resonates best with them by using landing page optimization tools like split testing. 
  1. Using high-quality content in onsite copywriting, and keyword research can also increase conversions on your website because you’ll be talking directly to those who will benefit from whatever it is you’re selling online.
  1. Make your checkout process as short and simple as possible. Don’t put up unnecessary roadblocks.

Larry Kim of WordStream [3] finds that the top distribution of sites gets a significantly better conversion rate than the average. This tells us that there is huge scope for conversion rate optimization.

Easy Fixes For An E-Commerce Website

If you own an e-commerce website, chances are you want to make more sales. And if you’re not bringing in as many sales as you’d like, it could be due to any number of factors, including outdated or unprofessional design, too much ad clutter, and ineffective use of SEO. 

The good news is that there are plenty of easy fixes to address these common problems. Here are three things that might be slowing down your conversion rate: 

1. Outdated Website Design: When web users arrive at your site, they should get an immediate sense of who you are and what your company does – before they even click on anything else. If their first impression isn’t Wow, then you have work to do.

2. Going to a different payment provider rather than having a fully integrated solution.

3. Not having a quick checkout or buy now option can turn users away. Making a user go through multiple steps when they already have products selected can lead to a high cart abandonment rate.

Advanced Conversion Rate Optimization Strategies

If you’re looking to maximize your conversion rate on landing pages, you’ve got plenty of options. The following advanced strategies can help you optimize your conversion rate and improve conversions, but they do require more technical expertise. 

Remember that optimization isn’t always about maximizing clicks; it’s often about minimizing time-wasters and increasing interaction with your brand and product. More eyeballs on more of your marketing assets are likely to have positive effects on both clicks and conversions over time.

Summary

In this article we have reviewed how a conversion rate is calculated and defined the ranges of good, average, and bad conversion rates. We have discussed ideas for optimizing for a better conversion rate with a focus on eCommerce sites and also looked at some advanced conversion rate techniques.

Resources

  1. What is CRO? – SEO Jargon 2022
  2. What is a Good Conversion Rate – Adoric – 2020 
  3. What is a Good Conversion Rate, its better than you think – Larry Kim – WordStream – 2021