What is Google Analytics?

Introduction: Google Analytics (GA) is one of the most powerful marketing tools in the world. Digital marketers use insights from this tool to make strategic marketing decisions. Here’s everything you need to know about GA.

Updated on: 2022-04-16

Name: Google Analytics

Referred to as: GA

Category: Web Analytics Tool

Correct Use: n/a


Google Analytics is a web analytics tool/platform. Digital marketers use it to track and analyze their website or app’s performances. GA gives website or app admins access to a wide variety of data and insights (e.g., website traffic, website visitor behavior). These insights are presented as detailed reports. Website or app admins can recognize major flaws in their respective products using GA’s insights. Anyone with a Google account can gain access to the GA platform. There are free and paid versions of GA.

Updated On: On October 14th, 2020, Google launched Google Analytics 4. It was the most significant upgrade in the history of this SEO tool. Digital marketers must get used to the new features and rules in Google Analytics 4. There’s a lot to learn.

Google Analytics
GA = Google Analytics

Our take:

For website administrators, Google Analytics is the dream tool. It gives them access to a wide range of data about their websites’ performances and site visitors. With GA, you can gain access to the following types of information –

·   How visitors arrive at your site’s pages

·   How much time do visitors spend interacting with your website content

·   The characteristics (age, browsing history, etc.) of your website’s frequent users

·   How many infrequent visitors convert into regular visitors or customers.

Website admins can use these insights to track on-site conversions and purchases. They can also modify their website’s content as per the types of audiences visiting the website. Site admins can also evaluate the performances of their SEO efforts and marketing campaigns.

For example, GA will tell you how each of your web pages is performing. You can track the performance levels to understand why one’s performing well, and the others are not. Optimize the non-performing web pages to make them more appealing to visitors.

Understanding How Google Analytics Works

To start tracking your website using GA, add a snippet of JavaScript code to your site’s web pages. When users start visiting your site, the code snippet will launch a JavaScript file. This file will track data and send it to GA.

Once GA has enough data from your website, it will automatically present all the information via detailed reports. Users can find these reports within their GA platform. Site admins can pay for more detailed GA reports.

But, even if they don’t, they always gain detailed insights into how their customers interact with their websites. That’s why GA is frequently employed to track the efficiency of Search Engine Optimization (SEO) efforts on websites.

If your SEO strategy is strong, the results in your website’s GA reports will keep improving consistently. Savvy SEO specialists use the information they obtain from their GA reports to further strengthen their SEO strategies.

The reports help them understand their site visitors better. From traffic patterns to on-site visitor behavior – site admins can access and analyze data very quickly with this tool. GA can also be used to track the efficiency of pay-per-click (PPC) ad campaigns.

Using Google Analytics – The Key Perks

No other website tracking tool offers the wide range of capabilities that GA offers. With GA, website admins receive special benefits such as –

·   Real-Time Data: The “real-time” tab in GA gives site admins access to real-time information regarding their websites. How many visitors are currently on your website? How many of them are accessing your website via desktops? How many are on their phones? Learn all these details in real-time.

·   Comprehensive Details: Site admins can also learn what the top active pages of their websites are using GA. They can also view how many pageviews happen per minute/second on their websites. They can also learn the top locations where their websites were recently viewed.

·   Location Details: Wouldn’t it be great if you knew the geographic locations of everyone who visits your website? With GA – you get to know exactly that. The tool breaks down real-time site data into locational categories. Users can check the “Locations” tab on their GA profiles. In this tab, they can see exactly what parts of the world their site traffic is coming from.

Ultimately, site admins can use these audience analytics to improve their websites’ designs, jargon, tone, etc. They can also identify what time of day their users are most active. With this info, they can post content at specific times of the day and maximize user interactions.

Enhanced ad management and improved SEO efforts are the two most common outcomes of investing in GA.  

Extra reading


Take GA seriously. It’s the most important web tracking tool out there for site managers. Even if you use the free version of GA, get maximum value from the info you receive. Apply the insights to your SEO or PPC campaigns.


Avoid working with full-service GA or SEO experts. Using GA to track, report on, and potentially improve your SEO or ad campaigns is not easy. If your company needs GA assistance – hire experts who specialize in using these tools.


It’s never too late to set up a Google Analytics for your or your company’s website. Find the right GA consulting services and learn how to use this critical SEO tool now.

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